THE RISE OF MICRO-INFLUENCERS: WHY SMALL IS THE NEW BIG IN 2025

Not long ago, influencer marketing was all about celebrity status. Brands chased Instagram stars with millions of followers, hoping to ride their fame to sales success. But 2025 has a new hero: the micro-influencer. Micro-influencers—creators with 1,000 to 100,000 followers—are changing the game by offering authenticity, higher engagement, and